AI + WordPress: Adam Preiser on What Makes ZipWP a Game-Changer

Building a WordPress website has traditionally been a time-consuming, technical process — but ZipWP is changing that. Co-founded by Adam Preiser, ZipWP uses AI to streamline everything from design and copywriting to feature integration, making it possible to launch a fully functional website in just minutes. In his exclusive Website Planet interview, Adam shares how ZipWP is redefining website creation for business owners, freelancers, and hosting companies alike.

Can you give us a brief overview of ZipWP as a company and its journey to where it is today?

Sure thing! Building a WordPress site traditionally has been more complicated than it needs to be. Hosting, installation, themes, plugins, copywriting, design, etc., are enough to make most people feel overwhelmed before they even get started. First, you have to pick a hosting provider (with no clue which one’s actually good), install WordPress (which already sounds technical), choose a theme from thousands of options, find plugins, hope they work together, and somehow piece it all into a working site.

And even after jumping through all those hoops, you’re still staring at a blank page – expected to write a compelling copy, find the right images, and create a design that doesn’t look like it’s from 2008. It’s exhausting. It’s time-consuming. And honestly? The sad part is most people give up before they ever hit “publish.” That’s exactly why we created ZipWP.

At Brainstorm Force, the folks behind Astra (wpastra.com), Spectra (wpspectra.com), CartFlows (cartflows.com), and other tools trusted by millions, we’ve been living and breathing WordPress for years. We know where users get stuck, what frustrates them, and what slows them down.

So we asked: What if you could build a full WordPress site just by answering a few simple questions — no tech skills, no blank screens, just a ready-to-customize website?

In August 2023, we introduced ZipWP to the world. We officially launched two months later — and now, 3,000 websites are generated using ZipWP every day. But ZipWP is no longer just an AI website builder. It’s grown into a full-stack platform for anyone who works with WordPress — whether you’re a designer, freelancer, agency, or hosting company. We’ve built powerful tools to go way beyond the first website:

• Blueprints – Reusable, shareable website templates that make clients work lightning-fast.
• Chrome Extension – Generate websites directly from Yelp, Google My Business, or LinkedIn profiles.
• Wireframe Builder – Turn a simple prompt into a structured sitemap and wireframe — then go from idea to full website instantly.
• AI Assistant: An inbuilt chatbot that helps you with writing and answering questions related to WordPress.
• Whitelabel AI site builder – We offer our AI site building technology to hosting companies so their customers can build sites faster than ever.

So, whether you’re launching a passion project, designing client sites, ZipWP gives you everything you need to launch and grow your dream website. This is how website creation should feel.

What is the typical process of creating a WordPress website through ZipWP?

It’s quite simple.

1. Provide basic details: Start by entering a name and a short description of your business at app.zipwp.com/create-complete-site/type.
2. Select images: Choose images from our vast media library, or upload your own to reflect your brand.
3. Choose from AI suggested designs: ZipWP will recommend over 100 design options. Pick one that best matches your style and needs.
4. Select features: This part is exciting. If you’re building a website with appointment or booking functionality, we’ll help you add the right tools to enable it. Same for other features one would want on their website.

That’s it! In just a minute, you’ll have a website that’s 90% ready, created for you in just a few clicks. From there, you can review and customize it to perfection with minimal effort. Simply log into WordPress and fine-tune everything using a visual website builder like the Block Editor or Elementor.

You’ll also get access to pre-designed patterns that make it easy to add new sections and pages, helping you tailor your site exactly the way you want.

Need help? An AI assistant, within WordPress, is always available to help you write content and answer questions, so you never get stuck. What used to take hours — or even days — now takes just minutes. And the quality is high enough to go live immediately or use as a solid starting point.

You also offer AI Website Builder for hosts. What can you tell me about that part of your work?

When it comes to hosting companies, we’ve noticed a consistent challenge. The technical barrier to building a website is just too high for most people. Even those with a bit of experience often struggle. Here’s what usually happens: someone buys a hosting plan, but never gets around to building their site. They get overwhelmed, frustrated, and eventually cancel or ask for a refund. And honestly, hosting companies take the hit.

That’s where we come in. We built the Whitelabel AI Site Builder to solve this exact problem. Hosting companies can now offer our powerful site-building technology under their own branding, helping their users launch beautiful, functional WordPress websites in record time — without ever hitting a blank screen.

Over 75 hosting companies are already using it to power their onboarding flows, create instant demo experiences, and even run “build-your-own-agency” platforms. It’s fast, flexible, and lightweight. We’ve also seen a huge rise in hosting resellers using the ZipWP Whitelabel Builder to offer more value to their customers and grow their businesses faster. If your customers succeed in launching their websites, your hosting business succeeds too. That’s the mission behind everything we’re building.

What pricing plans do you offer, and what are the differences between them?

We’ve thoughtfully kept our pricing simple and aligned with how people actually build and manage websites.

AI Site Building Plans

If you’re just looking to build a great site — fast — using AI, we’ve got you covered there.

• No Subscription/Hobby Plan: This one’s perfect for hobbyists or one-off projects. It’s $79 one-time, no recurring fees, and you get access to our AI builder, premium designs, and a solid starting point for your site. Great for folks who just want something simple without ongoing costs.
• Pro Plan: Now, for freelancers or anyone building sites regularly, this is the sweet spot. You get daily AI site generations, staging environments, and other pro tools — all for $16.99/month (billed annually). It helps speed up your workflow without breaking the bank.
• Business Plan: This one’s for agencies or power users who want to impress clients and scale. It includes advanced tools like our AI Mindmap and Wireframe Builder, white-label domains, team collaboration, and more. It’s $33.99/month billed annually — and honestly, the value here is insane if you’re serious about web creation.

What makes ZipWP stand out in today’s competitive market?

ZipWP isn’t just another AI website builder — we’re building a better way to work with WordPress. What makes us competitive — and honestly, ahead of the game — is that we’re not only focused on generating sites quickly. We’re focused on helping people grow their business by removing friction from the entire workflow of building websites.

We’ve spent years understanding where people get stuck — whether you’re brand new to WordPress or you’ve been designing client sites for a while. And then we built tools that actually solve those pain points.

Here’s what we do really well:

• We offer great-looking designs that aren’t just pretty — they convert.
• The AI-generated copy is personalized and SEO-friendly, so you’re not stuck rewriting lorem ipsum.
• And it’s a true end-to-end experience: from idea to going live by easy migrations.

ZipWP is great for business owners who just want to get online quickly without hiring a developer. It’s great for freelancers who want to speed up their workflow. And it’s perfect for agencies that need to scale fast without burning out their team.

For example, with our Chrome extension, a designer can pull info from a client’s Google, Yelp, or LinkedIn profile — and build a first draft of their website in minutes so you can close deals faster. That’s a game-changer.

Or say you’re a small business owner, you answer a few questions, generate your site, make a few edits (no code needed), and go live. That’s the kind of simplicity people need. And yes, we always listen to the community. We don’t just ship features for the sake of it. We listen, we iterate, and we deliver what you actually need.

At the end of the day, ZipWP is not just about building websites faster. It’s about giving you a smarter, simpler way to build and grow with WordPress.

Is there anything else you’d like to share about your work?

Absolutely. Technology is moving fast, and we’re not just keeping up, we’re leaning in.

At ZipWP, we’re always exploring how we can bring the best of what’s emerging into a platform that helps real people, business owners, freelancers, or designers grow without the usual friction.

AI is just the beginning. We’re experimenting with new ways to simplify workflows, enhance content creation, improve design flexibility, and make the overall experience feel more intuitive without sacrificing power or control.

Our team is relentlessly focused on usability and outcomes. Every new feature, every update (zipwp.com/whats-new), is driven by one simple question: “Does this help someone move faster, feel more confident, and grow their business online?”

That mindset is what fuels ZipWP. So whether you’re building your very first site or managing dozens for clients, ZipWP is here to make sure you spend less time wrestling with tech and more time doing what you love.

To learn more about ZipWP, you can visit zipwp.com